arcsineimaging.com

Arcsine Imaging was a hybrid software-photography studio, which I founded in early 2020. We built a 3D viewer optimized to render physical objects on the web. Here is an example:

On Running Cloudultra – 2021

What you're seeing is real studio photos dynamically projected and mapped onto a high-quality, compressed 3D mesh. The idea was to tailor textures, animations, and UX around attractive angles in the underlying photography. Creatives often care only about a few select viewpoints and predefined lighting setups, rather than an entirely physically accurate asset.

Most of our clients were large footwear brands seeking a more forward-thinking product presentation. They would send products to our studio for digitization; we would collaborate on styling and lighting, and then shoot some high-quality product images. The resulting model could be embedded into a wide variety of web-based promotional materials. We provided a flexible Javascript SDK that enabled developers to customize their integration.

We also achieved great results with larger-scale outdoor subjects:

Post Alley Art Wall – Seattle – 2022

Ultimately, the diverse customer needs and scanning complexities prevented us from achieving our desired level of automation. This is fine, as not every piece of tech needs to be universe-scale. In this case, we just couldn't find the market share to make a living from Arcsine.

We delivered high-quality work for many excellent clients. I had the opportunity to step outside my SDE roots and learn an incredible amount about photography, business, sales, product design, and myself. I'll always be grateful for that.