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tonydelivers.co

Tony Delivers: the one-man, cult classic UberEats killer. I helped my friend Tony create the branding, marketing and website for his new food delivery service.

Seattle's minimum wage ordinance for gig workers was causing chaos in the market. The apps were finally being forced to fairly compensate their drivers and, predictibly, pushed their new expenses straight to customers. People were furious, orders were drying up. It was a stalemate.

Tony had been delivering for the better part of three years and had never seen it this bad. He was on the verge of quitting, but had one last idea. We got together, talked it out, and I put a poster together:

Yes, it's a little rough around the edges, but that might just be what makes it work. Flash and polish are just one tool in the bag. I try not to make things more complicated than they need to be.

Pretty much overnight, Tony was slammed with orders. It turns out people don't always need a billion dollar tech company to help them order a sandwich. Outlets were eager to pick up on the story:

As of 10/2024 Tony is still booked out with orders. He has a documentary and app launching soon. The legend is growing.